When you have completed the steps in this ebook, you will be able to do the following:
• Install Google Tag Manager on your website.
• Install Google Analytics successfully into your Google Tag Manager.
• Setup Google Search Console for your website.
• Identify the most important traffic statistics and what they are telling you about your business.
• Set up a shortcut dashboard for quick access to your statistics.
• Analyze key Google Analytics and Google Search Console reports and data.
• Set up simple Goals and to understand how they affect your business.
• Use the basic tools of Google Analytics to identify where you can increase conversions, visitor engagement, and the time visitors spend on your site.